The Relationship between Weather conditions and Purchasing Behavior

Today, understanding consumer behavior and adjusting marketing strategies accordingly is critical for businesses to succeed. In this context, the effects of weather conditions on purchasing behavior have become a topic of increasing interest in recent years. Relationship between Weather Conditions and Mood Research on the relationship between weather and mood […]

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Weather Data and Insurance: The Power of Early Warning in Decision Making

In our era of accelerating climate change, weather data has become a pivotal tool in the insurance industry’s decision-making processes. It offers the ability to predict and assess risk, enabling insurers to bridge the insurance gap and reduce costs. The potency of early warnings facilitated by accurate weather data cannot […]

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